FC Sion and Norton Peak join forces in an exclusive watch collection

Sion, 30 July 2026 - FC Sion and Norton Peak are celebrating the launch of their official partnership by unveiling a Swiss-made watch in a limited edition of 100 pieces, available for pre-order from today.

Designed in the club’s colours and assembled in Valais, this exclusive creation celebrates the coming together of two ambassadors for the canton, united by a deep attachment to Valais and shared values of commitment, character and pushing oneself to the limit.

Two different stories, the same DNA.

Two different stories, the same DNA.

For nearly 120 years, FC Sion has been a powerful symbol of the Valais and a pillar of Swiss sport. Over the generations, it has built its history on the values of passion, commitment and ambition, fostering a unique bond with its region and its loyal supporters. Driven by a fighting spirit and authenticity, FC Sion continues to write its story with the same determination, remaining true to its identity and looking to the future.

Norton Peak shares this same philosophy

Founded in Valais, this young watchmaking house creates Swiss-made timepieces that prioritise authenticity, quality and commitment. Its ambition is to offer a different vision of luxury: independent, transparent and built around a genuine community of enthusiasts.

Just like on a football pitch, nothing is ever a foregone conclusion. Every project demands hard work, determination, humility and a constant drive to improve.

It is precisely these values that led the two partners to conceive this limited edition.

« Every project requires hard work, determination and humility. »

A watch that embodies the colours of passion

Produced in a limited edition of just 100 numbered pieces, the Norton Peak FC Sion is designed for enthusiasts who wish to wear a timepiece on their wrist that draws direct inspiration from the club’s identity.

Bearing the ‘Swiss Made’ label, the Norton Peak FC Sion is also a creation born in the Vieux-Pays: the watch’s design, the manufacture of the case – made from aluminium to combine robustness and lightness – and the assembly of the watch… all these stages are carried out in Valais, reinforcing the regional ties shared by the two partners.

The design of the Norton Peak FC Sion incorporates FC Sion’s iconic elements through a graphic identity specially developed for this edition, making each watch a true collector’s item.

Limited to just one hundred pieces, this creation embodies a conviction: the most precious objects are not those produced in mass quantities, but those crafted with the utmost care and attention to detail.

A mechanical watch from Valais at an extremely competitive price

Priced at CHF 2,400, the Norton Peak FC Sion exemplifies the brand’s commitment to making high-quality Swiss watchmaking more accessible. This limited edition remains true to the principles that have defined Norton Peak’s identity since its inception: offering timepieces without compromise whilst keeping margins within the industry’s traditional range.

Thanks to a direct distribution model and a policy of open transparency, Norton Peak adopts an approach that allows investment to be focused on what really matters: the quality of the watch, rather than on intermediaries or marketing expenditure – a different vision of luxury, one that is more transparent, fairer and resolutely geared towards enthusiasts.

More than just a limited edition

For Norton Peak, this collaboration is part of an approach already demonstrated by its partnerships with institutions in Valais that share the same spirit of commitment and pushing one’s limits, such as the Patrouille des Glaciers. For the young watch brand, FC Sion embodies values deeply rooted in its own DNA: passion, courage, determination, teamwork, respect and that humility characteristic of those who know that the greatest victories are always the result of daily, shared effort.

This watch symbolises this partnership and, as part of the 2026–2027 partnership, Norton Peak becomes FC Sion’s ‘Official Time Partner’ and ‘Official Watch Partner’.

It tells the story of a canton where people love to rise to challenges, defend their colours and view the peaks as a constant invitation to go further, together. Be part of it.

«FC Sion is much more than just a football club. It is an institution that forms part of Valais’s heritage. We share the same culture of hard work, passion and commitment. This watch is, quite naturally, the result of this close connection.»

Lucas Cucinotta
Founder of Norton Peak

About Norton Peak

Founded in Valais (Switzerland) by Lucas Cucinotta, Norton Peak is an independent brand that is shaking up the conventions of contemporary watchmaking.

Combining mechanical excellence with a participatory vision, it appeals to a new generation of connoisseurs of fine watches – discerning, curious and engaged. A powerful concept, aimed at building a close-knit community to offer them a shared adventure.

« We are delighted to be partnering with Norton Peak to bring to life a project that reflects who we are. Beyond the quality of the product, we share the same values of authenticity, high standards and a deep attachment to Valais and Swiss craftsmanship. »

Marco Degennaro
Chief Executive of FC Sion

About FC Sion

Founded in 1909, FC Sion is one of the most iconic clubs in Swiss football. Its honours list includes 13 Swiss Cups and two Swiss league titles. Chaired for several decades by Christian Constantin, the club is deeply rooted in Valais, where it embodies the values of hard work, perseverance and commitment. True to its identity, FC Sion continues to develop, drawing on its history and its region.

As a special edition, the NP FC Sion is separate from the Norton Peak share ownership scheme.