4 June 1924 – Without oxygen, British mountaineer Edward Norton reaches 8,573 metres on the north face of Everest.
A record that remained unbroken for 30 years.
Passion. Character. Determination.
Passion. Character. Determination.
Through his courage and tenacity, his ability to surpass himself and overcome obstacles, Norton pushed the limits of human capability.
A hundred years later, in a completely different field, the same high standards, the same fervour and the same thirst for challenge led to the emergence of Norton Peak, in tribute to this incredible expedition. Inspired by the exceptional performances and tenacity of mountaineers, combining a spirit of adventure with technical excellence, Norton Peak is designed for enthusiasts seeking unique experiences, eager to push their limits and embrace adventure.
As well as humility, mountains encourage concentration and efficiency. In extreme conditions, where every step is a challenge, mountaineers measure themselves against nature itself – amid vertigo, silence and eternity.
The world in which Norton grew up could only resonate with a brand born in Valais, in the heart of the Alps.
The scenery of ice and peaks, the sharp lines of the ridges and the brutal minerality of the rock forge a true state of mind and constitute an inexhaustible source of inspiration for design and the choice of materials.
The boldness to innovate
The boldness to innovate
Records are nothing compared to determination. By creating his own path, which now bears his name, Edward Norton took a gamble on innovation. A disruptive attitude, not out of pride, but out of conviction.
Be guided by your ideals, stay true to your instincts, push yourself to the limit and beyond, without compromise... Imbued with humility and bravery, this state of mind embodies what Norton Peak seeks to convey.
‘If you push your limits, at some point you'll end up exceeding them’ (Alex Honnold)
Becoming a Norton Peak customer is not just about purchasing a watch. Becoming a Norton Peak customer means embarking on an exclusive journey to the heart of the brand. It means taking part in a unique experience, characterised by active participation and strong connections. Finally, it means committing to an adventure to be experienced from the inside.
Norton Peak does not only aspire to create exceptional products. It also aims to enable buyers to take part in the brand's adventure in a totally innovative way. Hence its motto: Be part of it.
Born in the heart of the Valais mountains, equipped with movements developed in the Jura and meeting the highly selective criteria of Swiss made, Norton Peak is proudly Swiss in many ways and takes great pride in flying the flag for Swiss excellence.
Norton Peak Born in Valais, Motorised in Jura, Swiss-made watches
